Coloplast Landing Page Experiences

---

Background: When the decision was made to change the name to CHF Solutions, the directive from executive management was to move quickly on re-branding. This was due to the critical need to raise money for the company to survive. I was tasked with creating all the marketing materials, redesigning the website, creating the new logo, color palette, and guidelines for a phase I launch. 

At Sunshine Heart, I was tasked with the Marketing and Communications management for the company. At the time of arrival, Sunshine Heart was in need of a corporate website redesign. The site focus was to move away from Investors and primarily focus on patients. Search Engine Optimization was critical and patient education/outreach was vital to the success of enrollment into the clinical study. The corporate website funneled traffic to the COUNTER HF microsite to qualify and manage leads into the back-end lead system that ultimately pushed qualified leads to the clinical specialists at each participating study site.

Background: With a team of one, I wrote, designed, and rebuilt CHF-Solutions.com via WordPress. A big challenge was paying close attention to re-directing links properly and managing the SEO equity that was built up from Sunshineheart.com. The company could have lost 10k visitors overnight if this wasn't handled properly.

Background: Redesigning Sunshine Heart with a strong focus on patient education and driving enrollment into COUNTER HF Clinical Study was the primary objective. Previously, the website had a strong focus on raising money and to drive investors to invest in the C-Pulse Heart Assist System. 

Background: One of the most important web marketing tools the company had for driving patient enrollment was the COUNTER HF Clinical Study microsite. The objective was to push pre-qualified leads generated from all the marketing touch-points to the lead portal. To review the business case study and success metrics, click the button below.

Background: At St. Jude Medical, I had many roles and locations, but started in the Cardiology Division in Minnetonka (in the old Daig buildings). As I grew in a Marketing Communication role, I quickly saw opportunities for the company to expand and grow online. I worked to build out a unique product page experience that eventually became the standard on sjm.com. I also worked on the ESCAPE Migraine Clinical Trial driving patient leads online through PPC, Facebook, and banner ads. We had a lot of success driving leads, but in the end the protocol became a problem for enrollment. Eventually, St Jude Medical centralized the Web Marketing and I had the privilege of being apart of the future development of sjm.com and the SJMProfessional websites, along with many Cardiovascular Division web projects from acquisitions to strategic divisional and company initiatives. St. Jude Medical eventually disbanded the Global Marketing Communications group, which sent me in a different direction – aviation training.

Background: It was an exciting time to be working in Web Marketing Strategy at St Jude Medical from 2008 to 2010. We were redesigning, improving the user experience, and creating innovative approaches to delivering critical information for the customer. Working closely with the Sales Division and Corporate to develop a strategy, along with an architecture to support the entire business was very exciting. Once that framework was built, supporting the product division and the strategic initiatives became attainable and turn-key.

• Dev Platform: SiteCore
• Analytics Platform: Omniture

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Project manage and launch target.com microsites and sitelets for Target Stores marketing department, as it related to specific seasonal or partnership campaigns. Successfully launched the following branded sites and managed the content on-time and on-budget.

One of the final projects I worked on at Target was with Method Laundry. The objective was to create a "sitelet" embedded on Target.com. I successfully launched the site and drove visitors to purchase method products in Target stores.

Exclusive launch - Marvel Comics only sold in stores at Target and launched microsite to support the initiative.

Target struck a sponsorship agreement with Shaun White back in 2002. With the launch of his exclusive lifestyle brand, an interactive experience was needed to extend his brand online. This microsite featured webisodes filmed every month, Shaun's likes, his professional bio, and brands he used everyday. I worked closely with his brother Jesse White to produce the content and manage this ongoing project.

I was tasked with supporting a special initiative to create more awareness for the Target Electronics department. 

GetIntoTheGame.com was a separate website designed to provide monthly updates and content for video game enthusiasts. I was the content manager and updated the site every week with new banner advertisements, main promotions, and updates to newly featured video games based on the weekly circular.