Marketing Technology Experience
Tactile Medical MarTech Stack Redesign
Technology platforms currently used:
- CRM: None (migrating to NetSuite in 2022)
- Email Delivery System: Eloqua (currently building the templates and automation workflow)
- Website CMS: WordPress
- Sales Enablement: Homegrown and in need of a rebuild
MarTech Re-architecture Plan
- My Role: Key business stakeholder from Marketing interfacing with Digital Services and IT to realize the next generation of Marketing Technology.
- Strategy hinges on a full-scale implementation of API-based content delivery system, Contentful to build the customer facing app, transform the external facing web experience, serve as a MDAM system, sales enablement tool and integrated with all reporting channels, NetSuite CRM and eventual automation platform to support the needs of Marketing.
Coloplast Marketing Technology Case Study
Challenge:
Take Coloplast Wound & Skin Care to a digital forward position by launching a more sophisticated forecasting and opportunity tracking system while supporting sales through omni-channel digital marketing campaigns and sales enablement tools to become more efficient and automated with our marketing.
The Marketing Stack
- Website campaign landing pages produced on Wordpress.
- Showpad Sales enablement platform launch to a sales team of approximately 100 professionals - including architecture, project management, development, training and maintenance
- Salesforce implementation for the field that consisted of project lead for Wound & Skin Care architecture, lead management, admin roles and reporting for the division
- Constant Contact email delivery until we migrated over to Marketo for email delivery and automation
MarTech Platforms
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
CRM platforms used:
Microsoft Dynamics, NetSuite and Salesforce
Architect, Reporting, and Administration
Marketing Automation Systems
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
Marketing automation platforms include: Marketo and Eloqua. Architecting from the ground up, building templates, triggers and scoring, and managing automated/monthly sends
Web Content Management
Other Technical Systems
Other Technical Systems
Web Content Management Systems Used:
I have worked in many CMS back-ends but mostly WordPress, Sitecore, EpiServer, Sharepoint, and Adobe Experience Manager
Other Technical Systems
Other Technical Systems
Other Technical Systems
Very proficient and skilled in the Adobe Creative Suite, specifically Adobe Pro, Illustrator, InDesign, Photoshop, and Premiere Video. Also very skilled with Showpad Sales Enablement Platform