Featured Product Launches
Aerosim ETHOS - Pilot Training
In 2013, the Aerosim team of executives, lead engineers, and marketing formed a full suite of systems knowledge and procedure training that was designed to better prepare pilots and challenge the way airlines and/or pilots approached aviation training.
Aerosim believed that better preparation with aircraft systems, general subjects, FMS Skills, and cockpit familiarization through in an all-in-one iPad app was so important for better preparation and success with aviation training. And, by shifting knowledge earlier in the training continuum, pilots were more efficient with flight training devices or full flight simulators equating to cost savings for the airline. The interactive training tool also leveraged ultra-HD images of the exact cockpit the pilot flew.
The Marketing team (Product Manager and myself) formed the brand, the name, continuum of training, and messaging/positioning for the product. A full launch of advertising, video, and feature at WATS
Angio-Seal VIP
Angio-Seal is a vascular closure device currently owned and marketed by Terumo. At the time, Angio-Seal had about 70% market share when I was at St. Jude Medical. I went through three product iterations of Angio-Seal (STS, STS Plus, and VIP). It wasn't until Angio-Seal VIP was launched that created a dynamic product differentiation within the marketplace as it related to product performance, mechanism of action, and clinical results. Here are some highlights from the launch:
- Angio-Seal Customer Brochure
- National Sales Training
- Clinical Support materials (case studies, testimonials, healthcare economics,etc)
- Animation development
- Online Product page updates
The animation, video, and illustrations that I was the project lead on are still used today found on Terumo's website.
Aquadex FlexFlow System
In August 2016, Sunshine Heart purchased the Aquadex FlexFlow System from Baxter and we launched the product back into the marketplace with a strong focus on customer support and service to re-engage all the Aquadex accounts that went dormant. Product launch highlights:
- Aquadex Brochure and other customer facing handouts, quick reference guides, etc
- Customer and training presentations
- Clinical support materials
- Website development and launch
- Labeling, forms, and manuals