Integrated Marketing Communications
CHF Solutions Brand redesign
- Brand Identity Exercise: Story development, product positioning and messaging
- Visual Brand Identity
- Creation of Sales Support Materials (development of presentations, forms, marketing brochure and other collateral)
- Clinical Evidence materials
- Online customer training program via Brainshark
- Website build and SEO
- Board presentation of all marketing activities
- Content Marketing on healthcare economics, clinical evidence, and product information
Sunshine Heart & Heart Failure Clinical Study
- Marketing analysis and recommendations for a different course for the marketing mix
- Website development of sunshineheart.com and hfclinicalstudy.com
- Search Engine Optimization and PPC recruitment campaign
- Conversion Rate Optimization (CRO)
- Creation of Clinical Trial Support Materials (Tools and presentations for Healthcare professionals, all marketing brochures for physicians and patients)
- Patient testimonial videos
- Clinical Abstract Poster development
- Event Management
- Web Reporting and analytics to senior management and board of directors
- Content Marketing focused - designed to produce results for the brand
Aerosim & Aerosim Flight Academy
- Aerosim Brand Identity Exercise: Story development, product positioning and messaging
- Visual Brand Identity
- Website development of aerosim.com/academy
- Search Engine Optimization and PPC recruitment campaign
- Conversion Rate Optimization (CRO)
- Creation of all marketing materials, brochures, Academy Student Catalog
- Aerosim Academy virtual tour
- Video library
- Social Media Marketing and advertising
- BeAPilot Career Road Shows
- Board Presentation of Marketing and Web Analytics
- Customer spotlights and case studies
- Technical fact sheets
- Multiple photo shoots for Aerosim Technologies and Aerosim Flight Academy
- Content Marketing focused - videos, social media, email, blog, and much more
The Brands
A History of Representing Top Brands
Over the past 18 years, I have worked with small, medium, and large brands in many different capacity from web to event marketing that have been instrumental in my growth as a professional.